Current reward members are automatically enrolled in the ROYALtea rewards program. Members are automatically assigned to a VIP tier based on their entire purchase history with us since 2020 (the furthest back record in our existing system).

If you have already created an account with us, then you just need to log in with the same credentials, and you will have access.

To qualify for the ROYALtea Rewards program, customers MUST authorize email marketing by subscribing to our newsletters. This is a program requirement for us to share updates and news.

For millennia, Tea was closely associated with royalty, who consumed it and used it as a valuable gift to foster diplomatic relations. Today, Tea is a commodity, widely available to everyone around the world.  However, at Churchill's Fine Teas, we treat every customer as royalty. This is why we named our customer rewards program ROYALtea. Read more about it at our Blog page.

In tea culture, Tippy refers to the tender leaf buds of the tea plant - the most prized and flavorful part of the leaf. Just like great tea, your rewards grow over time. We use Tippy as ROYALtea's reward currency because it embodies the essence of tea origin, culture, and knowledge.

Nope! Earn away and share plenty of tea moments with those you love and treasure!

You can redeem your tippys within the voucher widget online or at our stores directly. For online purchases, you will receive a code to use at checkout, which offers a selected value off or a selected free product.

Yes, your tippys will be deducted if you make a return. Only the tippys for the item returned will be deducted.