When Camellia Sinensis was first discovered as Tea more than two thousand years ago in China, it was used for medicinal purposes, and there were few leaves available for consumption. For centuries, Tea was only consumed by the imperial families and those close to the emperors.
When Tea was first imported to Europe by the Dutch and Portuguese around 1610, and later by Britain around the 1650s, only the Royal families and the society elites had access to tea. For nearly a millennium, Tea was tightly associated with the royalty who consumed it and used it as a valuable gift to build diplomatic relations.
Today, Tea is a commodity, widely available to everyone around the world. However, at Churchill's Fine Teas, we treat every customer as royalty.
As we enter the new year, we’re excited to introduce ROYALtea Rewards* - our new member rewards program created to celebrate tea culture, curiosity, and the everyday rituals that bring us together over a shared cup.
This program is our invitation to you: to explore tea more deeply, discover new traditions from around the world, and enjoy thoughtful rewards along the way. At its heart, ROYALtea Rewards is designed to support a lifelong relationship with tea - one rooted in quality, knowledge, and community.
What’s new for members*:
- *Must subscribe to our Newsletters to qualify - so we can share the latest news and updates with our members.
- Member-only bulk purchase savings: Enjoy exclusive discounts on loose-leaf tea purchases online and in our stores.
- 10% off 8 oz and 15% off 16 oz (email or call us to combine with other ROYALtea rewards in the same online order - this is a technology limitation given the nature of our small business. Thank you for understanding.)
- This adjustment allows us to invest in a broader rewards program with new benefits
- Earn “Tippys” with every purchase: Members earn 10 Tippys for every $1 spent. (Tippy refers to the tender leaf buds of the tea plant - the most prized and flavorful part of the leaf. Just like great tea, your rewards grow over time.)
- VIP tiers for life: Your lifetime spending unlocks VIP tiers with increasing benefits and special rewards—once you reach a tier, it’s yours for life. The same can be said about your knowledge of tea and tea culture!
- More ways to earn & enjoy rewards: Look for to additional ways to earn free Tippys, plus opportunities to redeem them for discounts, gift cards, and complimentary products.
- Easy online access: Manage your ROYALtea Rewards account anytime with full visibility into your order history, rewards balance, and account activities.
- Exclusive offers: Members receive access to limited promotions and special releases created just for our tea community. (continuously evolving rewards)
We created ROYALtea Rewards as a thank-you for choosing quality, for supporting our independent tea shop, and for continuing your journey with us. We can’t wait to share what’s ahead, one cup at a time. Click here to learn more about how it works on our website.
Fueling inspiration, one steep at a time,
Angela
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