{"product_id":"yuubi-organic-japanese-matcha","title":"YUUBI 優美 Japanese Matcha","description":"\u003cp\u003e\u003cem\u003eAn organic Japanese matcha with an earthy-forward character, delicate grassy undertones, and gentle astringency. YUUBI 優美 means “elegant beauty”—a name chosen to reflect its quiet refinement and balanced expression.\u003c\/em\u003e\u003c\/p\u003e\n\u003ch3\u003eThe Experience\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eYUUBI 優美\u003c\/strong\u003e is a refined organic Japanese matcha for those who appreciate the natural character of pure matcha without seeking an intensely rich or umami-dominant cup.\u003c\/p\u003e\n\u003cp\u003eIts \u003cstrong\u003emedium-light body\u003c\/strong\u003e opens with distinct earthiness, followed by delicate grassy notes. Gentle astringency provides structure and a clean, defined finish. The result is composed and understated: \u003cstrong\u003eearthy, green, and refined\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp\u003eWe named it \u003cstrong\u003eYUUBI 優美\u003c\/strong\u003e, meaning \u003cstrong\u003e“elegant beauty.”\u003c\/strong\u003e The name reflects what we find compelling about this matcha—beauty expressed through balance and restraint.\u003c\/p\u003e\n\u003ch3\u003eTasting Notes\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eProfile:\u003c\/strong\u003e Medium-Light ✦ Earthy ✦ Refined\u003cbr\u003e\u003cstrong\u003eOpening:\u003c\/strong\u003e Earthy • Fresh\u003cbr\u003e\u003cstrong\u003eMid-Cup:\u003c\/strong\u003e Delicate grassiness\u003cbr\u003e\u003cstrong\u003eFinish:\u003c\/strong\u003e Clean • Gently astringent\u003cbr\u003e\u003cstrong\u003eBody:\u003c\/strong\u003e Medium-Light\u003c\/p\u003e\n\u003ch3\u003eWhy You'll Love It\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eOrganic Japanese matcha\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003eEarthy-forward with delicate grassy undertones\u003c\/li\u003e\n\u003cli\u003ePure matcha with no added flavoring\u003c\/li\u003e\n\u003cli\u003eExcellent for traditional preparation and comparative tasting\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eTea \u0026amp; Ingredients\u003c\/h3\u003e\n\u003cp style=\"padding-left: 40px;\"\u003e\u003cstrong\u003eTea Type:\u003c\/strong\u003e Matcha Green Tea\u003cbr\u003e\u003cstrong\u003eIngredients:\u003c\/strong\u003e Organic matcha green tea\u003cbr\u003e\u003cstrong\u003eAdded Flavoring:\u003c\/strong\u003e None\u003cbr\u003e\u003cstrong\u003eCaffeine:\u003c\/strong\u003e Caffeinated\u003cbr\u003e\u003cstrong\u003eOrganic:\u003c\/strong\u003e Yes\u003c\/p\u003e\n\u003cp\u003eUnlike loose-leaf tea, matcha is finely powdered and whisked directly into water, so \u003cstrong\u003ethe tea leaf itself is consumed rather than removed after steeping\u003c\/strong\u003e.\u003c\/p\u003e\n\u003ch3\u003eHow to Prepare\u003c\/h3\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eFor a traditional bowl, sift approximately \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003e1 matcha spoon of YUUBI\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e into a matcha bowl. Sifting helps break up small clumps and creates a smoother, more even suspension.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eAdd approximately \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003e2–3 oz \/ 60–90 ml of water at 160–175°F \/ 71–79°C\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e. \u003c\/span\u003e\u003cspan\u003eUsing a bamboo \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003echasen\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, whisk briskly until the matcha is evenly suspended and a fine layer of foam develops across the surface.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eEnjoy YUUBI first with water alone. This is the best way to experience its \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eearthy opening, delicate grassy middle, and gently astringent finish\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e. For a lighter cup, simply add additional warm water after whisking.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTraditional preparations to explore:\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eUsucha (Thin Tea):\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e The more familiar whisked preparation of matcha. Use a smaller amount of matcha with more water and whisk briskly to create a fine foam. This lighter preparation clearly reveals YUUBI’s \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eearthiness, delicate grassiness, and clean structure\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eKoicha (Thick Tea):\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e A traditional concentrated preparation using significantly more matcha and less water. Rather than whisking vigorously for foam, slowly knead and fold the matcha with the chasen until it develops a thick, smooth consistency. Koicha intensifies YUUBI’s \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eearthy depth, body, and natural astringency\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eTea Expert Tip:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Water temperature matters. Avoid boiling water, which can exaggerate bitterness and astringency. Begin around \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003e160–175°F \/ 71–79°C\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, then experiment within that range to discover how temperature changes YUUBI’s balance of earthiness, grassiness, and structure.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003ePackaging \u0026amp; Storage\u003c\/h3\u003e\n\u003cp\u003eStore matcha \u003cstrong\u003etightly sealed and protected from heat, moisture, light, air, and strong odors\u003c\/strong\u003e. Once opened, use it while its aroma and fresh green character are at their best.\u003c\/p\u003e\n\u003ch2\u003eExplore Churchill's Matcha Collection\u003c\/h2\u003e\n\u003cp\u003eBegin with \u003cstrong\u003eYUUBI 優美\u003c\/strong\u003e, then compare it with \u003cstrong\u003eMATSUBA 松葉\u003c\/strong\u003e and \u003cstrong\u003eGyokuro Matcha\u003c\/strong\u003e using the same preparation method. A side-by-side tasting reveals one of matcha's most important lessons: \u003cstrong\u003epure matcha is not one flavor.\u003c\/strong\u003e Differences in the tea itself can produce dramatically different expressions of body, vegetation, earthiness, astringency, and umami.\u003c\/p\u003e\n\u003ch3\u003eYUUBI vs. MATSUBA vs. Gyokuro Matcha\u003c\/h3\u003e\n\u003cp\u003eChurchill's pure matchas are selected to offer \u003cstrong\u003edifferent expressions.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp style=\"padding-left: 40px;\"\u003e\u003cstrong\u003eYUUBI 優美 — Organic (This Matcha)\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003eMedium-Light ✦ Earthy ✦ Refined\u003c\/strong\u003e\u003cbr\u003e→ For those who prefer earthiness, delicate grassiness, and gentle structure.\u003c\/p\u003e\n\u003cp style=\"padding-left: 40px;\"\u003e\u003ca href=\"https:\/\/churchillsteas.com%20%E2%80%BA%20products%20%E2%80%BA%20matsuba-japanese-matcha\" rel=\"noopener\" target=\"_blank\"\u003e\u003cstrong\u003eMATSUBA 松葉\u003c\/strong\u003e\u003c\/a\u003e\u003cbr\u003e\u003cstrong\u003eLight ✦ Vegetal ✦ Smooth\u003c\/strong\u003e\u003cbr\u003e→ For those who prefer a lighter vegetal profile, low astringency, and subtle dark-cocoa finish.\u003c\/p\u003e\n\u003cp style=\"padding-left: 40px;\"\u003e\u003ca href=\"https:\/\/churchillsteas.com%20%E2%80%BA%20products%20%E2%80%BA%20gyokuro-green-matcha\" rel=\"noopener\" target=\"_blank\"\u003e\u003cstrong\u003eGyokuro Matcha\u003c\/strong\u003e\u003c\/a\u003e\u003cbr\u003e\u003cstrong\u003eFull ✦ Umami ✦ Meditative\u003c\/strong\u003e\u003cbr\u003e→ For those seeking the fullest, most umami-driven expression.\u003c\/p\u003e\n\u003cp\u003eThink of them not as \u003cstrong\u003egood, better, best\u003c\/strong\u003e, but as three distinct personalities:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003ca href=\"https:\/\/churchillsteas.com%20%E2%80%BA%20products%20%E2%80%BA%20matsuba-japanese-matcha\" rel=\"noopener\" target=\"_blank\"\u003eMATSUBA\u003c\/a\u003e is light and smooth.\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eYUUBI is earthy and refined.\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003e\u003ca href=\"https:\/\/churchillsteas.com%20%E2%80%BA%20products%20%E2%80%BA%20gyokuro-green-matcha\" rel=\"noopener\" target=\"_blank\"\u003eGyokuro\u003c\/a\u003e is full and meditative.\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eYUUBI is particularly suited to \u003cstrong\u003etraditional matcha preparation, mindful tea rituals, comparative tastings, and tea drinkers ready to explore pure matcha beyond flavored preparations\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp\u003eTaste it as Usucha first, then prepare it more concentrated and notice how changing the tea-to-water ratio alters your perception of \u003cstrong\u003ebody, earthiness, grassiness, and astringency\u003c\/strong\u003e.\u003ccode\u003e\u003cbr\u003e\u003c\/code\u003e\u003c\/p\u003e\n\u003cp\u003e\u003ccode\u003e\u003c\/code\u003e\u003c\/p\u003e","brand":"CFTB","offers":[{"title":"1 ounce","offer_id":54500599955774,"sku":null,"price":17.25,"currency_code":"USD","in_stock":false},{"title":"2 ounces","offer_id":54500599988542,"sku":null,"price":34.5,"currency_code":"USD","in_stock":false},{"title":"Hot Matcha Shot (in-store only)","offer_id":54500600021310,"sku":null,"price":6.75,"currency_code":"USD","in_stock":false},{"title":"Iced Matcha Shot (in-store only)","offer_id":54500600054078,"sku":null,"price":7.25,"currency_code":"USD","in_stock":false}],"url":"https:\/\/churchillsteas.com\/products\/yuubi-organic-japanese-matcha","provider":"Churchill's Fine Teas","version":"1.0","type":"link"}